The best part of every Truora product is that it is adaptable to many customer solutions.
Marketing teams are always looking for ways to grow their companies, and optimizing their flows to convert more qualified leads from the beginning of the funnel is one of the most efficient strategies.
One example is the case of Pistis, a Mexican website that offers a wide variety of products at incredibly affordable prices. It is characterized by fast and secure shipping, and offers its users a wide variety of payment methods, with total security and easy navigation.
How Truora helps to improve the quality of leads and decrease Pistis' acquisition costs in a secure way?
By verifying that whoever accesses each discount coupon they offer is a different person from the previous one. Pistis validates through OTP (One-Time Password), the email and phone number of their users.
In this way, they can also reduce costs and increase the effectiveness of marketing campaigns, once they are launched to the public.
Thanks to a solution from Truora, the Marketing team can be sure that instead of having 30,000 emails without knowing their quality, they now have 10,000 future customers.
Pistis decreased 15% of the acquisition cost of each lead, and now their emails increased their Click to Rate by 20%.
Integrating our solutions for email, phone and identity verification to your Marketing lead acquisition flows is an excellent Growth strategy that, like Pistis, increases the chances of effectiveness of every inbound campaign you launch from your company.
Rocio is a content marketer who has influenced several decision-makers across Latinamerica for seven years. In her work, she has developed B2B and B2C content strategies for each stage of the customer journey through social media, email marketing, SEO on-page, and Public Relations for tech Industries in Spanish, English, and Portuguese.