In this article you will find:
This article is not easy to write, but it’s a topic that isn't getting enough attention. In women’s month, we will be discussing gender-related topics as professionally and honestly as we can. All feedback is welcome — contact us at forbes@truora.com.
A week ago, I was sent a WhatApp conversation which left me speechless. The co-founder of a Mexican startup, feeling empowered by his title, made this offer to a potential candidate: “how much for a night? 3,000 MXN?" (about $150 USD). The full conversation follows:
Co-founder: Hi
Candidate: ?
Co-founder: I’d like to see you
Candidate: Could you please explain these random texts at strange hours?
Co-founder: No, there’s no rational explanation
Co-founder: but I get it, you’re not interested
Co-founder: 🙈
Co-founder: How much could I pay you for a night?
Co-founder: 3000?
Co-founder: 😊
Co-founder: ?
Here’s the original conversation:
- 60% reported unwanted sexual advances or behavior, 65% of them reported that at least one advance was from a direct supervisor.
- 39% did not report their case for fear of damaging their careers. And of those who reported their cases, 60% were not satisfied with the outcome.
I couldn’t believe these numbers the first time I heard them. After asking several partners if those numbers sounded reasonable, I stopped doubting. If you’re like me and you don’t believe these numbers are real, ask the next woman you see.
A few stories to get my point through
I was speaking with a partner from a small fund in Silicon Valley and he explained that he had tried to fund women. But a female founder once admitted “I hope I can handle this.” He saw this as a red flag and decided not to fund her business because she “didn’t have what it takes.” That and the fact that she said she was planning to have a family at some point down the road, and at 32, it was likely to happen soon. Since she didn’t have co-founders it made no sense for him to fund her because “building a startup is too much work.”
It’s worth noting that I and absolutely all founders I know have thought “I won’t be able to handle this” on the other hand, having children and building a startup is completely possible and happens all the time. Assuming someone is not going to work as hard because she’s a woman is a sexist mindset and says a lot about his parenting expectations rather than what is truly possible.
This story isn't an isolated case. All female founders that I know are nodding as they probably think: “If they only knew!”. The “awakened” investors think “unfortunately, that’s how things are right now, but we’re getting better” and my investors are thinking “very brave of you, thanks for bringing this topic up, let’s hope you point out how we’re different before you end the article.” They are, and I’ll tell you why at the end.
Let’s get to a second story, one from Latam
This week I’m having a feud with a couple of founders who are friends of mine. This is because they went far beyond inappropriate with a woman on my sales team. One of these founders told her “You truly are smoking hot. When can we talk?” and the other inviting her to have dinner and drinks to close two contracts.
Do you think I’m exaggerating? Well, no, I’m not. When a woman from your team feels uncomfortable because of a customer’s comment or users staring at her, it’s not because she’s self-centered or delusional. It’s because she’s been there before, and been exposed to these practices for years, or decades. They have to decide whether to hit their KPI goals and just put up with the comments with a smile or find a different client to close the month. Having to make that decision sucks.
When I called those founders to scold the living crap out of them, they were both confused, repentant and a little surprised I was putting up such a show over a mere pick-up line.
Well, no. You don’t get to call them babe, sweetheart, honey, none of that! You have to respect them and that’s the end of it.
I know our reaction is futile, this is not going to fix anything, but the guilty feeling helps. Because, as we build our company, we’re terrified of the idea of creating a business where predatory behaviour thrives. I hire young salespeople and they are sometimes sent to the lion’s den. If they get harassed, it’s our fault. Cat-calling is not the same as a sexual assault, but that’s where it all starts. The very least we can do is keep the founders we know in line.
We all hear stories. But our objective here is not to scandalize or to be controversial. It truly is encouraging to watch how the world is changing and, even though we don’t have, or pretend to have, the solution at Truora, there are several things we’ve been doing to be on the right side of history.
In Truora we have three specific rules for women who are hired from the day they start.
- For salespeople: If a customer crosses the line, handle it however you like—you can put him in his place and we won’t give you grief. Those aren’t the customers we want or need.
- For all women: our women can start a family whenever they like, with or without a couple, and there’s nothing to hide. You’ll have the leave required by law and three extra months to get settled with your new family. We’re proud to celebrate the arrival of a baby astruonaut.
The last one, and the most harsh for the entire team.
- For men: if you’re accused by someone of any abuse or harassment an investigation will be started immediately and it can end in termination. To avoid power relations, a leader cannot have a romantic relationship with direct reports and be part of the company.
Context on this article
I understand this is the most “dangerous” article I’ve written so far and it can have quite negative consequences for our business. I’ve wanted to write about this topic for years and I haven’t out of pure cowardice and because I can’t see the positive impact it can generate as clearly as I see the negative one.
When we discussed it internally, the whole team was willing to publish it, but many worries surfaced: impact on our business, fear of being misunderstood, or hurting those who have had these experiences.
Commercial perspective
After the #metoo movement, there were a lot of negative consequences. Many male executives avoided mentoring women out of fear of being accused. It’s absurd and sad to say this, but if it does happen, what if potential clients of the company read this and feel like “Oh, no. Speaking with those saleswomen from Truora is complicated.”
What are our stats?
We asked three women how many times they felt uncomfortable by a customer or prospect. These are the answers:
- “I’d say 3 to 4”
- “7”
- “uncomfortable, 0, something that struck me as weird, one, the one I showed you”.
These numbers are small given that we’ve been in contact with more than 500 companies in the last year. But this is in stark contrast with the men on our commercial team who reported zero incidents.
Saying that startups and venture capital sectors suffer from these problems might label us as a persnickety team and thus reduce investor interest.
I doubt this will be the case, and we can afford to speak out because of the investors that back us. Let me tell you a little bit about them: I’m 100% sure they support us and are “some of the good ones”
- Both Accel and Kazek (our leads) have the best reputation you can have and they encourage and congratulate us for our efforts to foster diversity in our company.
- And I can tell you that since day one, it was one of the topics we discussed, and their commitment to improve the ecosystem was key in why we decided to work together.
