By connecting WhatsApp to its onboarding API, Homie increased conversion rates by 30%.
As in any industry, fast-growing startups often emerge when they solve a market inefficiency, and in the case of proptechs, they are here to help simplify the process of real estate interactions in Latam. This is because from Mexico to Chile, there are many bureaucracy issues, security concerns, and overall terrible experiences.
It is for this reason that Truora teamed up with Homie to further optimize the experience users receive in a pilot project that focused on the peculiarity of users: homeowners and renters with different expectations but needing quick and easy information about their properties at the same time.
From Truora, the teams interviewed end-users, understood their day-to-day conditions (with technology and lifestyle in general), and proposed a new approach: using WhatsApp as a way to not only provide customer service but to incorporate users.
If you are still wondering, why WhatsApp? Then you don't live in any Latin American country.
In Mexico, it is by far our most used communication channel. All "cellular data plans
Maite Muñiz began her career in Truora in August 2018 as CPO (Chief Product Officer) and co-founder. She is responsible for managing and coordinating product development within the company, defining the roadmap, and managing customer relationships globally. Previously, she was Business Analyst for McKinsey & Company in Mexico, directing implementation strategies and advanced analytics for financial institutions, the social sector and retail. She also worked in India for Infosys Ltd. within the marketing and human resources teams.