Acquiring users for your platform through social media and email marketing tactics would seem to be the only channels available to reach your team's goals, but this is not the case, there is WhatsApp.
While social media and email are the favorites, WhatsApp, with a daily activity rate of over 90%, and its 550 million users in the Latin American region alone, takes the trophy for the most effective channel for lead acquisition.
This is especially true if you are in the B2B industry, which has the highest bounce rate of all industries: over 70% on the web, mobile, and tablet, surpassing the financial and Telco industries by 30%.
But how to measure a marketing tactic via WhatsApp?
At the end of the day, measuring and showing the results of your marketing tactics is what validates all the effort that is published on the channels in the form of videos, copies, a survey, a reel, or anything else that creativity allows.
With channels like WhatsApp, the task gets a little more complicated, as you need some API key to get your company's business account integrated with CRM, Tableau, Data Studio, or whatever your platforms are.
TruConnect, Truora's solution, works for this and with no coding required, it's just "drag and drop" for all the campaign flows you want.
With TruConnect there is the extra factor that we don't monitor as much as we would like in marketing teams: tools to ensure the security of campaigns.
What does security have to do with Inbound Marketing campaigns?
Imagine that your platform is going to launch a discount coupon campaign to incentivize purchases to the list of users who abandoned the cart at the last purchase stage for whatever reason.
How do you guarantee that the same person is not using multiple phone numbers or newly created emails to access your discount?
Is email the best way to get that coupon to them?
You will certainly need to integrate phone and email validation tools at some stage of the process and think about sending the coupon by a more instantaneous means before the user completely forgets that he or she was ever about to buy something from you.
TruConnect is the integration of an identity validation tool with chat platforms such as WhatsApp. You just need to access the platform, set up your campaign with the validations you need, send it to your contact list and you will be able to monitor everything from your dashboard.