Trends in the use of WhatsApp campaigns for Marketing

One of the most notable trends in the last decade is, without a doubt, the use of WhatsApp as a powerful tool in companies' marketing mix.

With a constant growth in its user base and popularity in countries like Mexico, WhatsApp has become an essential platform for efficiently persuading and converting customers in a personalized and engaging manner. 

In summary, WhatsApp marketing is a competitive advantage, and in this post, I'll share the main trends to help you run a successful campaign. Today, I'll cover:

• The Importance of WhatsApp in Marketing
• The Top 6 Uses of WhatsApp in Marketing
• How to enhance Chatbots with AI Tools
• Boosting Marketing with AI through Truora

The Importance of WhatsApp in Marketing

WhatsApp is a market leader with nearly universal adoption among customers. What does this mean? Simply put, it's highly likely that your customers are using WhatsApp.

• According to Statista, in January 2023, 2 billion users accessed WhatsApp monthly, which is 1.3 billion more than its main competitor, Telegram.
• According to UNAM, 96% of Mexicans with internet access use WhatsApp for 6 to 8 hours a day.

These statistics demonstrate that WhatsApp is the most widely used messaging app globally and particularly in Latin America, making it an efficient marketing tool that fulfills two fundamental criteria:

1. it's extremely efficient;
2. it has massive reach.

For these reasons, it's crucial to pay close attention to WhatsApp marketing campaign trends.

The Top 6 Uses of WhatsApp in Marketing

Now let's explore the primary uses so you can assess which resonates most with you or which is most needed for your fintech or e-commerce business.

1. Conversational Customer Support

Customers desire a fluid, enjoyable, and efficient dialogue. When a customer contacts your business, they have a need that your company resolves.

They expect a conversation and often have urgent needs. WhatsApp offers a direct channel for companies to interact with customers instantly.

Technology enables the automation of responses to common queries and provides 24/7 availability of intelligent chatbots, enhancing the customer experience and satisfaction.

2. Lead Qualification and Conversion

Generating and qualifying leads is a key marketing task, and WhatsApp is an incredible platform for this function:

1. Qualification: Use WhatsApp to collect valuable information to send relevant content that nurtures leads.
2. Conversion: Personalized messages have significant power to trigger purchasing decisions.

3. Integration with Other Tools

WhatsApp's ability to integrate with other marketing tools like CRMs and automation platforms allows for more efficient campaign management.

This ensures precise tracking of customer interactions and effective data management.

4. Increased Automation

I have already mentioned automation before, but now I would like to emphasize in it. 

WhatsApp automation, particularly through chatbots, is continually evolving. Chatbots can perform a variety of tasks beyond human-like conversation, including:

• selling;
• order processing;
• invoicing;
• product suggestions;
• sending reminders for key dates;
• and more.

Believe me when I tell you that you have not seen anything yet. This wonderful technological world of automation is only beginning. Save time, resources and offer instant answers to your clients!

5. Omnichannel Communication

Providing the option for dialogue across all channels has become a crucial focus for marketing because customers naturally navigate through them, almost imperceptibly.

WhatsApp is increasingly integrated into these strategies, allowing your company to connect all customer touchpoints coherently, organically, and effectively.

6. Faster Sales Process

And finally, I want to talk about a slightly more technical aspect, which is the importance of shortening cycles. This has two key aspects::

• duration incurs a cost;
• delays payment.

Everything in operation demands resources, and if the process takes too long, the moment of payment is delayed. The logical conclusion is straightforward: time passing where money is going out but not coming in. 

WhatsApp accelerates the sales process by enabling direct conversations between sellers and customers, streamlining the evaluation and decision-making process for purchases.

How to Enhance Chatbots with AI Tools

Have you ever thought about how your customers' emotions are composed of data? 

By leveraging tools like ChatGPT and DALL·E, you can empower your WhatsApp chatbots in surprising ways, offering not only efficient and entertaining responses but also an emotional connection. 

That's what it's all about—knowing that they can rely on you! Let's dive deeper into how these AI tools can enhance your marketing strategies on WhatsApp..

1. Launching a Campaign in Minutes via WhatsApp

The speed of implementing a marketing campaign is essential in a world where consumer attention is fleeting. Truora offers solutions to launch WhatsApp chatbots in a matter of minutes. 

This is achieved through an intuitive interface that simplifies the setup of automated response chatbots to reap significant benefits:

• time savings: No need to invest weeks in programming and developing a chatbot from scratch;
• more flexibility: Companies can quickly adapt their chatbots to meet changing customer demands;
• immediate response: Chatbots can operate 24/7, meaning customers can get answers even outside of working hours.

2. Using ChatGPT to Define Chatbot Texts

The quality of text generated by a chatbot is crucial for maintaining an engaging conversation with customers. 

ChatGPT is an advanced natural language processing model that converses coherently and naturally, significantly enhancing the user experience.

Its benefits include:

• Consistent responses: ChatGPT can generate consistent and contextually relevant responses to a wide variety of questions;
• Natural interactions: Customers will feel like they are interacting with a human due to the quality of the generated text;
• Increased customer satisfaction: An improved user experience leads to more satisfied and loyal customers.

3. Using DALL·E to Create Advertising Images

mages play a fundamental role in marketing, and DALL·E, a powerful image generation AI, can be used to create personalized and eye-catching advertising images for your WhatsApp campaigns. 

This adds an attractive visual component to your messages and captures users' attention in a unique and memorable way.

Its benefits include:

• Unlimited creativity: DALL·E can generate images based on descriptions, giving you unlimited creativity in creating visual content;
• Personalization: Generated images can be tailored to your audience and the specific message of each campaign;
• Increased engagement: Customized images capture users' attention and can increase click-through rates and conversions.

By combining these AI tools with a versatile platform like Truora, you can fully leverage WhatsApp's potential as a next-generation marketing tool.

Boost your WhatsApp marketing with Truora's Customer Engagement

In conclusion, WhatsApp has established itself as an essential marketing resource that can be integrated with artificial intelligence tools, and Truora is the way to efficiently seize this opportunity at the best cost/benefit ratio.

Discover Customer Engagement by Truora now, sign up for your free trial, and experience staying one step ahead of your competitors.